Er g a vera hipp og kl?

a er ekki hverjum degi sem g les a virtum fjlmilum a eitthva sem g hef gert til fjlda ra og skemmti mr vi, s a vera "trend" hj "innkresum" Washington D.C.

a gerist kvld egar g var a "brvsa" New York Times og s ar grein um a "the great and powerful" eru farnir a versla Costco, og kunna v vel. Meira a segja Richard Perle, kaupir laxinn graflaxinn Costco, rtt eins og g.

a er reyndar eitthva sem g get vel skili, en Costco var fyrsta verslunin sem g tk "stfstri" vi egar g flutti hinga til Kanada (hafi reyndar fari anga hverri heimskn ur). etta er einfaldlega eitthva svo "brilliant".

A rlta um me innkaupakerru (ca. einu sinni viku), kaupa matinn, nokkrar bkur, myndavl ea skartgripi (frbrirdemantshringirfyrir allt a400.000 ISK)ef svo stendur , fara me myndirnar prentun (ea senda r yfir neti daginn ur), f r egar verslunarferinni er loki (eftir klukkustund), skoa "heavy verkfri", kaupa dnur, ea frystikistu, horfa flki bakarinu vinna, ea kkja gleri kjtvinnslunni. Tlvur, prentarar, golfsett, og 50" plasmaskjir, allt er hillunum reiubi til a vera sett "krfuna". Frstlgur, ruvkvi, ruurkur fyrir blinn og rafgeymar, allt til staar samt vararafstum, stigum, parketti og chantarelle sveppum.

Flest er selt strum pakkingum, a ir ekkert a tla a kaupa minna en 3. kl af nautahakki, ea 4. svnalundir. Kjklingar eru 3. pakka nautalundir vega ekki minna en 3. kl. a er ess vegna sem a kemur sr svo vel a geta gripi frystikistu me.

San senda eir mr vsun heim einu sinni ri fyrir 2% af v sem g versla fyrir (reyndar er rgjaldi 100 CAD, en endurgreislan hefur veri mun hrri undanfarin r). Nna er g reyndar kominn me Costco AMEX, sem tryggir mr nnur 2% ea u..b. til vibtar.

Bandarkjamennirnir hafa a reyndar dulti betra en vi Kanadamegin, ar sem eir geta keypt bjr og anna fengi Costco (a myndi vissulega hkka endurgreisluna hj mr), en hr er etta allt bundi einkaslu, rtt eins og slandi.

etta er auvita allt strkostlegt, en eir sem muna nokkur r aftur tmann og eru farnir a velta v fyrir sr hvort a g geti tvega eim "pntunarlista" fr Costco....., er svari nei, vi miur.

En greininni NYT, m m.a. lesa:

"RICHARD PERLE said he was game for a reconnaissance mission.

Mr. Perle, the neoconservative and former adviser to Donald Rumsfeld, offered to walk through his local Costco, pointing out the products that he said were increasingly drawing D.C. power shoppers like himself.

That Richard Perle? The gourmand with a home in Provence who once dreamed of opening a chain of souffl restaurants?

Yes, Mr. Perle proudly shops in Costcos concrete warehouses stocked with three-pound jars of peeled garlic and jumbo packs of toilet paper. And he has no problem serving the stores offerings to dinner guests.

Because it should have been Dean & DeLuca? he asked, sounding half incredulous and half amused. I really think theres a socio-cultural thing here, and people are entitled to their pretensions.

As a recent article in Vanity Fair lamented, the days of glamorous Washington dinner parties are long gone. Indeed, some hostesses today arent above serving Costco salmon, nicely dressed up with a dollop of crme frache.

Mr. Perle said he shopped at Costco once a week when he was in town, and at a dinner party he held recently for several colleagues and friends, most ingredients were from there the beef for his daube la Provenal, the limes for his lime souffl. The salmon for gravlax also from Costco. He said he always received compliments, and he always got double takes when he told his guests where he shopped. "

"In that sense, catering by Costco is a style statement, like drinking Pabst Blue Ribbon beer.

Reverse chic is a very powerful phenomenon in status-oriented circles, said David Kamp, the author of The United States of Arugula (Broadway, 2006), a book about the American fine-food revolution. I think Costco is the same thing. It gets discovered.

To its benefit, Costco has carefully fashioned an upscale-downscale image, and their stores do better in high-end locations, said the companys chief financial officer, Richard Galanti. In the Washington area, the highest volume location is its store in the Pentagon City neighborhood of Arlington, Va.

WE knew that we would attract government, we would attract ambassadors, we would attract military personnel, we would attract the parties and embassies," said Joe Potera, the chief operating officer, referring to the Pentagon City store. "We have thousands of sheet cakes during all the major holidays for Pentagon parties, for ambassador parties, for staff parties in the capital. Its kind of a destination." Costco also has a chocolate shop that produces molds of the Capitol as well as the Pentagon.

Ms. Baldrige said she saw no problem shopping for dinner parties at Costco.

I would say bully for you, get the best deal you can, she said. Just dont make that the main topic of conversation. Know a little bit about foreign affairs as well as how Costco is doing. Be able to be a little more scintillating other than being able to discuss the cost of your food.

Bragging about the saving might be reserved for the brave few. One Washington hostess who loves Costco didnt want people to know that her husband likes to hang out in the food court munching the quarter-pound hot dogs ($1.50 with a soda)."


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